MEDIA TRAINING For businessmen and women who want to improve their media presence and learn to master media interviews, we offer: Virtual Media Training Group Media Training Private Media Training Bilingual Media Training Fast Track Media Training
Sessions are led by former CNN VP Suzanne Spurgeon. Her team includes long-time CNN Anchor Bella Shaw, bilingual reporter Yvette Fernandez, and other award-winning journalists. VIRTUAL MEDIA TRAINING You'll learn the basics of media relations and how to prep for media interviews through our new virtual media training sessions. We'll connect on Zoom. Available in one-hour sessions.Summer savings through August 15th. Book your session on-line now GROUP MEDIA TRAINING Full and half-day workshops are customized to your specific media needs. Choose topics from the list below. If your specific need is not addressed here, please ask us about it during your free phone consultation.
Developing Your Messaging
Staying on Your Messaging (Bridging)
Avoiding Media Traps
Learning to be a Good Story-Teller
On-Camera Practice Interviews
Professional Interview Critique and Correction Tips
Camera Presence
Non-Verbal Communications
Speaking in Sound Bites
Recovering from Interview Mistakes
Relaxation Techniques
Aesthetics of TV
Improving Media Relations
What to Do When the Media Gets it Wrong
Staging a News Conference
Social Media Best Practices
Interview Styles
How Prep Varies by Medium (Broadcast, Print and Social Media)
Course Workbook or Handouts Included
Basic Media Training and Advanced Crisis Communications Sessions Available
Our media training workshops are offered in Las Vegas, Los Angeles, San Francisco, San Diego, Phoenix, Chicago, Milwaukee, and wherever we are needed.
PRIVATE MEDIA TRAINING-FOR EXECUTIVES AND HIGH-PROFILE PEOPLE For the busy CEO, celebrity or any VIP who prefers to work solo with a senior media trainer. We can focus on Crisis Communications or on any of the topics above for your private media interview training session. Sessions are confidential and only you will decide who sees your on-camera practice.
Here's an inside look at our private media training sessions...
Private media training includes follow-up by phone, email, or Zoom— up to 30 minutes. Take advantage of this service during the three months following your on-site media training. Full and half-day sessions available across the United States and internationally.
BILINGUAL MEDIA TRAINING To reach a diverse audience you need to know how to effectively communicate with Spanish-language media. In our group and private bilingual media training sessions you'll learn how cultural differences impact your communications. Bilingual journalist and senior trainer, Yvette Fernandez, will conduct on-camera mock media interviews in Spanish.
FAST TRACK MEDIA TRAINING Give us 2 hours of your time and we'll help you up your media game. Available inPhoenix,Las Vegas, andLos Angeles. These in-person media training sessions include on-camera mock interviews--shot by your media trainer using an iPhone or iPad. Priced to fit every budget. Summer savings through August 15th.
Here is what satisfied clients say about our media training: "Attending taught me how to appear more relaxed in front of the camera and craft my message in sound bites. I have already seen a huge difference in recently taped interviews.” –Diana Jennings, Founder, "Brand You Image"
“I always avoided the media because I felt that I looked awkward in front of a camera and didn't like how my voice sounded. Suzanne Spurgeon's media training services, which blended humor, rigorous honesty, and her vast knowledge of the most effective ways to present to the media, helped me solve these problems. Now I look forward to on camera interviews, instead of dreading them.” –Robert Jonez, Realtor & Author “Asphalt Boogie”
"Media training with Suzanne Spurgeon and Bella Shaw is a game-changer! not only am I more comfortable in front of a camera, but i can also deliver my story more clearly and confidently than ever before." --Megan halicek VIP Media Training Client
Providing MEDIA TRAINING services in: Los Angeles, San Francisco, San Diego, Phoenix, Las Vegas, Denver, Dallas, Salt Lake City, Chicago, Milwaukee and cities worldwide